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Brand Guide

Mountaineers go first. It’s our rallying cry. It’s a challenge. It’s a reminder of the rugged determination that progress demands. It is also the foundation of our brand. And this is how it becomes real.

Brand Platform Downloads


This is how we express our personality, strengths and what it means to be a Mountaineer.

Read More: Messaging

Logo and Identity Usage

These simple guidelines ensure our identity remains consistent and unmistakably WVU.

Read More: Logo and Identity Usage


Our colors help identify us at a glance and set the tone for our communications.

Read More: Color


Our words carry weight, and so does our typography.

Read More: Type


Visual elements help communicate our brand and draw attention to important messages.

Read More: Elements


Photography should match our messaging, and it should always feel authentically WVU.

Read More: Photography


To promote your event, program, school/college or department to a campuswide audience at no cost, please consider using WVU InfoStations. Details about using the WVU brand on products, including polices and the approval process, can be found at Brand and Trademark Licensing.

Our Work

These examples of our work will inspire.

View examples
Map of WV showing Morgantown, Keyser, and Beckley locations

Our Locations