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Brand Guide

Mountaineers go first. It’s our rallying cry. It’s a challenge. It’s a reminder of the rugged determination that progress demands. It is also the foundation of our brand. And this is how it becomes real.

Brand Platform Downloads

Messaging

This is how we express our personality, strengths and what it means to be a Mountaineer.

Read More: Messaging

Logo and Identity Usage

These simple guidelines ensure our identity remains consistent and unmistakably WVU.

Read More: Logo and Identity Usage

Color

Our colors help identify us at a glance and set the tone for our communications.

Read More: Color

Type

Our words carry weight, and so does our typography.

Read More: Type

Slash, Pattern and Backgrounds

Visual elements help communicate our brand and draw attention to important messages.

Read More: Elements (Diagonal Line, Patterns and Backgrounds)

Photography

Photography should match our messaging, and it should always feel authentically WVU.

Read More: Photography

Our Work

These examples of our work will inspire.

View examples