Brand Guide
Mountaineers go first. It’s our rallying cry. It’s a challenge. It’s a reminder of the rugged determination that progress demands. It is also the foundation of our brand. And this is how it becomes real.
Messaging
This is how we express our personality, strengths and what it means to be a Mountaineer.
Read More: MessagingLogo and Identity Usage
These simple guidelines ensure our identity remains consistent and unmistakably WVU.
Read More: Logo and Identity UsageColor
Our colors help identify us at a glance and set the tone for our communications.
Read More: ColorElements
Visual elements help communicate our brand and draw attention to important messages.
Read More: ElementsPhotography
Photography should match our messaging, and it should always feel authentically WVU.
Read More: PhotographyPromotions
To promote your event, program, school/college or department to a campuswide audience at no cost, please consider using WVU InfoStations. Details about using the WVU brand on products, including polices and the approval process, can be found at Brand and Trademark Licensing.