Mountaineers go first. It’s our rallying cry. It’s a challenge. It’s a reminder of the rugged determination that progress demands. It is also the foundation of our brand. And this is how it becomes real.
This is how we express our personality, strengths and what it means to be a Mountaineer.Read More: Messaging
Logo and Identity Usage
These simple guidelines ensure our identity remains consistent and unmistakably WVU.Read More: Logo and Identity Usage
Our colors help identify us at a glance and set the tone for our communications.Read More: Color
Our words carry weight, and so does our typography.Read More: Type
Slash, Pattern and Backgrounds
Visual elements help communicate our brand and draw attention to important messages.Read More: Elements (Diagonal Line, Patterns and Backgrounds)
Photography should match our messaging, and it should always feel authentically WVU.Read More: Photography
To promote your event, program, school/college or department to a campuswide audience at no cost, please consider using WVU InfoStations. Details about using the WVU brand on products, including polices and the approval process, can be found at Brand and Trademark Licensing.
These examples of our work will inspire.View examples