We use specific design elements — the diagonal line, Flying WV backgrounds and icons — to visually reinforce our identity and provide flexibility for designers.
The diagonal line is a nod to our flying WV logo, and emphasizes our constant pursuit of progress. It can be applied in multiple ways depending on audience, message and compositional needs.
The diagonal line should only appear at a 33.75 degree angle to the right.
The diagonal line should only appear in gold, white, and blue.
Can act as a container for text in layout or behind certain larger headlines.
Do not alter the angle or reverse the direction of the diagonal line.
Do not use colors other than gold, white and blue for the diagonal line.
Do not overlap the solid diagonal line with text.
Use the solid diagonal line sparingly in communications directed at perspective and current students.
For a broader audience, the diagonal line should appear at a lower opacity.
It can also be extended to bleed off the page when containing larger amounts of text.
Can be interpreted as line work for more formal or subtle uses.
Flying WV Backgrounds
The Flying WV backgrounds create compelling, yet reserved visual patterns perfect for combining with type and graphics. They indirectly reinforce our university logo and provide flexibility for designers—helping our visual language to remain cohesive and fresh.
The line-only version of the Flying WV Backgrounds can create a container or grid system for content. Unlike the colored backgrounds, this version can be cropped more closely, and altered to fit specific compositional needs.
Patterns should not deviate from the ones pictured here, and should be comprised of monochromatic color schemes or line graphics only.
Colored patterns should not be cropped in a way that renders the Flying WV logo unrecognizable.
Photography should not be placed inside of shapes created by the Flying WV Backgrounds.
Example in use
Icons can visually communicate broad concepts within a minimal amount of space. They act as visual accents — drawing attention to important messages and call-outs without dominating the design.
Icons should represent overarching topics, such as energy or health, allowing them to be easily recognizable and reusable.
Icons are always one color, and should be illustrated using lines only. Icons should not be filled using solid shapes of white or color.
Combine icons with factoids, headers or similar types of content. Do not use icons as a central or large graphical element.