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Marketing

We do a little bit of everything: advertising, market research, strategy, planning, social media, etc. Contact us to help you better target your marketing, improve efficiency and effectiveness. If you’re in need of some inspiration, we can help create something new.

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Marketing Strategy

We will be happy to meet with you and develop strong communication and marketing plans. It’s important that we segment our audiences, customize our messages and adhere to our brand positioning. By working together, we can craft a cohesive plan that meets the University’s goals while accomplishing your individual unit’s needs.

Project Request Form

Market Research

Oftentimes we can’t form strategy until we know what factors are influencing our audiences. We can work with you to help create surveys and other types of research to gather the data you need to make informed decisions. Contact Donna Kasich for more information.

More About Market Research

Social Media

West Virginia University is known across the country for our innovative and strategic use of social media. Our team manages the main University social media accounts (WestVirginiaU), and many others including: Admissions, Health Sciences, Safety and Transportation, Talent and Culture, and more.

Visit social.wvu.edu

Advertising

We would be happy to partner with you to showcase our University in a cohesive manner across multiple advertising platforms - traditional, environmental, digital, etc. For advertising assistance, please contact Laura Spitznogle.

Brand and Trademark Licensing

West Virginia University Brand and Trademark Licensing protects the reputation and goodwill of West Virginia University through the control of the appearance of its name and indicia in the marketplace and elsewhere. We promote and advance West Virginia University by keeping its name and indicia in the public eye and through association with only quality goods and services.

Brand and Trademark Licensing

Our Work

Screenshot of Gold and Blue Planet video.

Gold and Blue Planet

To showcase Welcome Week in 2018, our team of social media and video creators channeled their inner David Attenborough to create “Gold and Blue Planet.”

Read More: Gold and Blue Planet
Mountaineer Nation Day wordmark

Mountaineer Nation Day

In a tradition unique to West Virginia University, one fall day each year we celebrate our Mountaineer pride and passion. Since 2012, fans have registered more than 3,500 Mountaineer Nation Day watch parties.

Read More: Mountaineer Nation Day
Let’s go towel on a beach chair.

Let’s Go Towels

Thanks to a unique partnership between University Relations’ Trademark, Licensing and Brand and Social Media teams, we are able to develop unique products, like this Let’s go towel.

Read More: Let’s Go Towels

Contact Us

Looking to get ahold of someone from our office? Head over to our contact page.