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Work

Browse some of our greatest hits to see how we’re supporting the University’s mission.

Diversity creative campaign

Diversity Creative Campaign

We worked with the Office of Diversity, Equity and Inclusion to re-introduce their programming and support efforts to the campus community.

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Performing Arts brochure cover

Career Pathway Info

Our print and digital career pathway pieces help undergrads discover the many possible routes to their destination.

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You Have to be bold ad thumbnail.

We take WVU’s message to the pages of publications across the globe. And those billboards you’ve seen? We do those, too.

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WVU Home Page screenshot

WVU Homepage

We redesigned the WVU home page to better reflect the University’s goals and diverse audiences, and made it easier for future students to find admissions information.

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WVU Design System screenshot

WVU Design System

We provide designers and developers with a clear set of principles, guidelines and best practices to consider when designing WVU-branded websites.

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Major Map

Major Maps

Our new major maps allow students to chart their path over 4 years, let them know what to expect, and provides them info on what types of careers will be available once they graduate.

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Screenshot of Gold and Blue Planet video.

Gold and Blue Planet

To showcase Welcome Week in 2018, our team of social media and video creators channeled their inner David Attenborough to create “Gold and Blue Planet.”

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Mountaineer Nation Day wordmark

Mountaineer Nation Day

In a tradition unique to West Virginia University, one fall day each year we celebrate our Mountaineer pride and passion. Since 2012, fans have registered more than 3,500 Mountaineer Nation Day watch parties.

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Let’s go towel on a beach chair.

Let’s Go Towels

Thanks to a unique partnership between University Relations’ Trademark, Licensing and Brand and Social Media teams, we are able to develop unique products, like this Let’s go towel.

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Screenshot from This Is Why They Call Us Mountaineers video.

This Is Why They Call Us Mountaineers

We conquer mountains, but that's not why they call us Mountaineers. The 2018-19 national television spot shows how we don't let anything stand in our way.

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Screenshot from Gee Mail: The Magic Flute video.

Gee Mail: The Magic Flute

A team of students and faculty had to conjure up a bit of magic of their own to pull off four live performances of one of Mozart’s greatest operas, “The Magic Flute.”

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Screenshot of CleanSlate content management system

CleanSlate CMS

CleanSlate content management system —created by our Digital team — helps you make and manage a more effective University website.

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Screenshot of man hosing a floor

Mountaineers Go First: The Only Way Forward for WVU

Five years ago, WVU was at a crossroads. This video tells how the University transformed by boldly stepping into the unknown and charting a new course.

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Screenshot of John Denver.

This Is WVU

What does it mean to be a real Mountaineer? We'll show you in this speedy introduction to WVU.

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Sparked podcast thumbnail

Sparked Podcast

The WVU Magazine team gives you the story of people who are changing the region for the better, delivered right to your ears.

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WVU Magazine thumbnail

WVU Magazine

WVU Magazine reaches more than 175,000 alumni and friends of the University across the United States.

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WVU Magazine website thumbnail

WVU Magazine Website

Looking for digital versions of your favorite stories? You’ll find them here, along with exclusive content.

Read More: WVU Magazine Website
Students in library

Market Research for WVU Libraries

Understanding their strengths and weaknesses allowed WVU Libraries to develop a plan for promoting their resources and strengthening engagement with students and faculty.

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Students talking

Market Research on International Students

What drives international students to choose WVU? One-on-one interviews with undergraduate and graduate students helped us develop recruiting messages that resonate.

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ROTC members carrying flag

Market Research on Veterans

Focus groups provided critical insight for the President’s Action Group for Veterans as they worked to improve the student experience for veterans.

Read More: Market Research on Veterans