Messaging
Our positioning is the simplest expression of what West Virginia University stands for. It highlights our strengths, captures our personality and communicates what the world expects from all Mountaineers. It is the backbone of our brand.
Key Messaging
Our positioning is an articulation of our unique role and how we want to be thought of in the minds of our most important audiences.
Read More: Key MessagingOur Audiences
By slightly shifting our message to fit our audiences, we can make sure everyone sees themselves as a Mountaineer.
Read More: Our AudiencesMessaging Map
Our messaging map organizes key messages into a hierarchy that ensures communications are clear, consistent and compelling.
Read More: Messaging MapFlexibility
To bring tagline alive in headlines, without beating the phrase itself to death, we’ve created a few guidelines for communicating the essence of our brand.
Read More: FlexibilityGetting It Right
Keep these tips in mind to make sure we’re all writing in the same voice.
Read More: Getting It RightStatements and Rankings
Looking for the official vision, mission, affirmative action and governance statements? Look no further.
Read More: Statements and RankingsStyle Guide
Do I capitalize it? Hyphenate it? Abbreviate it? And what about that Oxford comma?
Read More: Style Guide