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Color

Our colors say a lot about who we are. They help identify us at a glance, and set the tone for our communications, from bold and powerful, to inspirational and passionate.

Primary Palette

Instantly recognizable as West Virginia University, our core colors should dominate all communications, including publication covers, website pages, billboards, digital and print advertisements, formal invitations, and recruitment materials.

PMS 295 C

CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855

PMS 124 C

CMYK 0, 30, 100, 5 
RGB 234, 170, 0 
WEB #EAAA00

Neutral Palette

Our neutral palette is a perfect complement to our primary colors, and can also appear separate from the primary palette in specific instances, including non-recruitment materials, internal communications, interior pages of University publications (including brochures and magazines).

Black

CMYK 0, 0, 0, 100 
RGB 44, 42, 41 
WEB #2C2A29

PMS 432 C

CMYK 65, 43, 26, 78 
RGB 51, 63, 72 
WEB #333F48

PMS 429 C

CMYK 21, 11, 9, 23 
RGB 162, 170, 173 
WEB #A2AAAD

PMS Warm Gray 11

CMYK 26, 36, 38, 68 
RGB 110, 98, 89 
WEB #6E6259

PMS Warm Gray 7

CMYK 16, 23, 23, 44 
RGB 150, 144, 131 
WEB #968C83

PMS Warm Gray 3

CMYK 9, 11, 13, 20 
RGB 191, 184, 175 
WEB #BFB8AF

Accent Palette

Our secondary palette adds balance and flexibility to our communications, while keeping the brand fresh for internal audiences. They are generally intended to accent our primary palette, and should only appear separate from WVU’s gold and blue in particular communications, such as non-recruitment materials, interior pages of publications, internal communications, and back pages or content below the fold on websites.

PMS 286 C

CMYK 100, 75, 0, 0 
RGB 0, 51, 160 
WEB #0033A0

PMS 300 C

CMYK 99, 50, 0, 0 
RGB 0, 94, 184 
WEB #005EB8

PMS 629 C

CMYK 36, 0, 9, 0 
RGB 155, 211, 221 
WEB #9BD3DD

PMS 7554 C

CMYK 37, 53, 68, 81 
RGB 75, 61, 42 
WEB #4B3D2A

PMS 7557 C

CMYK 11, 31, 100, 37 
RGB 159, 125, 35 
WEB #9F7D23

PMS 144 C

CMYK 0, 51, 100, 0 
RGB 237, 139, 0 
WEB #ED8B00

PMS 7476 C

CMYK 89, 22, 34, 65 
RGB 13, 82, 87 
WEB #0D5257

PMS 5625 C

CMYK 46, 18, 44, 37 
RGB 112, 133, 115
WEB #708573

PMS 558 C

CMYK 36, 3, 28, 4
RGB 154, 190, 170 
WEB #9ABEAA

PMS 180 C

CMYK 3, 92, 86, 12 
RGB 190, 58, 52 
WEB #BE3A34

PMS 166 C

CMYK 0, 76, 100, 0 
RGB 227, 82, 5
WEB #E35205

PMS 115 C

CMYK 0, 6, 87, 0 
RGB 253, 218, 36 
WEB #FDDA24

Pie chart showing relative color use.

Color Proportion

To consistently achieve the right balance of color throughout our communications, refer to the color wheel for proper proportions. It’s not a precise mathematical system, but this chart should provide an idea of relative use.

Gradients

Our gradient palette can add depth or variety to our communications.