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Color

Our colors say a lot about who we are. They help identify us at a glance, and set the tone for our communications, from bold and powerful, to inspirational and passionate.

Primary Palette

Instantly recognizable as West Virginia University, our core colors should dominate all communications, including publication covers, website pages, billboards, digital and print advertisements, formal invitations, and recruitment materials.

PMS 124 C

CMYK 0, 30, 100, 5 
RGB 234, 170, 0 
WEB #EAAA00

PMS 295 C

CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855

Neutral Palette

Our neutral palette is a perfect complement to our primary colors, and can also appear separate from the primary palette in specific instances, including non-recruitment materials, internal communications, interior pages of University publications (including brochures and magazines).

Off-White

CMYK 2, 2, 2, 0
RGB 247, 247, 247
WEB #F7F7F7

Warm Gray Light

CMYK 9, 11, 13, 20
RGB 189, 183, 179
WEB #BEB7B3

Warm Gray Dark

CMYK 16, 23, 23, 44
RGB 82, 72, 66
WEB #554741

Warm Gray Medium

CMYK 9, 11, 13, 20
RGB 133, 123, 120
WEB #988E8B

Cream

CMYK 5, 7, 26, 0
RGB 239, 229, 198
WEB #F2E6C2

Tan

CMYK 29, 27, 66, 1
RGB 185, 172, 119
WEB #B9AC77

Accent Palette

Our secondary palette adds balance and flexibility to our communications, while keeping the brand fresh for internal audiences. They are generally intended to accent our primary palette, and should only appear separate from WVU’s gold and blue in particular communications, such as non-recruitment materials, interior pages of publications, internal communications, and back pages or content below the fold on websites.

Blue Dark

CMYK 65, 43, 26, 78
RGB 31, 43, 56
WEB #1C2B39

Blue Light

CMYK 36, 0, 9, 0
RGB 170, 216, 228
WEB #9DDAE6

Blue

CMYK 99, 50, 0, 0
RGB 0, 112, 182
WEB #0062A3

Yellow

CMYK 0, 6, 87, 0
RGB 255, 231, 94
WEB #FFE539

Old Gold

CMYK 35, 41, 100, 8.5
RGB 159, 136, 63
WEB #7F6310

Sunset

CMYK 0, 52.5, 47, 0
RGB 232, 151, 129
WEB #F58672

A Note on Web Colors

You may notice a slight difference between the CMYK/RGB and web (hexidecimal) colors. These colors differ due to web accessibility guidelines. You can see accessible color combinations on the WVU Design System’s Color Utilities page.

Color Wheel

Color Proportion

To consistently achieve the right balance of color throughout our communications, refer to the color wheel for proper proportions. It’s not a precise mathematical system, but this chart should provide an idea of relative use.

Gradients

Our gradient palette can add depth or variety to our communications.

Map of WV showing Morgantown, Keyser, and Beckley locations

Our Locations