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Brand and Trademark Licensing

West Virginia University Trademark Licensing protects the reputation and goodwill of West Virginia University through the control of the appearance of its name and indicia in the marketplace and elsewhere. We promote and advance West Virginia University by keeping its name and indicia in the public eye and through association with only quality goods and services.

Product Request Form Official Art Sheets Order WVU Branded Product Guidelines for Apparel and Promotional Products Brand Guide

Licensees and Retailers

View a list of all licensees or licensees for Student Orgs and Departments.

Read More: Licensees and Retailers

Guidelines for Apparel and Promotional Products

Tips for creating WVU-branded products for University departments, events and organizations.

Read More: Guidelines for Apparel and Promotional Products

Order WVU Branded Product

Steps for creating and ordering WVU branded products.

Read More: Order WVU Branded Product

University Departments

Guidelines for WVU departments, student organizations and club sports interested in ordering WVU-branded products.

Read More: University Departments

Student Groups

Branding guidelines for WVU student organizations.

Read More: Student Groups


Events,contests and special products for Mountaineer fans.

Read More: Fans


Answers to the most common questions about WVU trademarks and licensing.

Read More: FAQs

Become Licensed

Information on the types of licenses and how to apply to become licensed to produce WVU branded products.

Read More: Become Licensed

Protected Indicia

Shows various brand elements that are all part of the University’s indicia, which is protected by WVU’s Brand and Trademark Licensing Office.

Read More: Protected Indicia

Contact Us

Looking to get ahold of someone from our office? Head over to our contact page.

Map of WV showing Morgantown, Keyser, and Beckley locations

Our Locations