Protected Indicia

WEST VIRGINIA UNIVERSITY

West Virginia University maintains a growing portfolio of logos and other brand elements (verbiage, graphics, etc.). In the sections below, you’ll find WVU’s brand elements broken out by categories, including but not limited to logos, verbiage, buildings and uniforms. The various brand elements are all part of the University’s indicia, which is protected by WVU’s Brand and Trademark Licensing Office.

CLICK HERE for the WVU Brand Guide.

College Vault (Vintage Marks) Official Colors Taglines Background Patterns Verbiage Uniforms Campus Landmarks. Traditions

Fight Songs/Chants WVU Tech WVU Potomac State College

Flying WV

Only to be used in a limited capacity with permission from the Brand and Trademark Licensing office.

Only to be used in a limited capacity with permission from the Brand and Trademark Licensing office.

Athletics Word Marks

Mascot Marks

Mountaineer Mascot with Flying WV gold and navy

Musket, Youth Mark

Brown and white dog named musket with a Flying WV dog tag

Brown and white dog named musket with Flying WV collar

Helmet Marks

Navy football helmet with a gold Flying WV

Gold football helmet with a navy Flying WV

White football helmet with a navy Flying WV

WVU Signature/Logotype

Flying WV with West Virginia University text

WVU Medicine

School Seal

College Vault (Vintage Marks)

These marks have limited use and should be used only by College Vault licensees.

WVU inside a gold football shape sitting on West Virginia state outline

WVU inside a grey football shape sitting on West Virginia state outline

Mountaineer Mascot holding musket toward ground

Official WVU Colors

PMS 124 C

CMYK 0, 30, 100, 5
RGB 234, 170, 0
WEB #EAAA00

PMS 295 C

CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855

Taglines

Background Patterns

Verbiage

Cue Country Roads _™

Gold Rush _® (apparel)

Gold Rush _™ (non-apparel)

Hail WV _™

Let's Go _™

Let's Go Mountaineers! _™

Milan Puskar Stadium _™

Mountain Strong _™

Mountaineer _™

Mountaineer Field at Milan Puskar Stadium _™

Mountaineer Nation_™

Mountaineers_®

Mountaineers Go First_™

Press Virginia_®(apparel)

Press Virginia_™

(non-apparel)

Trust the Climb_™

West Virginia University_®

West Virginia_®

WVU_®

Uniforms

Football

White WVU football jersey with number 21

Men's Basketball

White mens basketball jersey with Mountaineers and number 44

Grey mens basketball jersey with Flying WV and number 23

Women's Basketball

White womens basketball jersey with pink Mountaineers and breast cancer ribbon and number 19

Grey womens basketball jersey with Flying WV and number 19

Campus Landmarks

Woodburn Hall/Circle

Stewart Hall

Mountainlair

Mountaineer Statue

PRT (Personal Rapid Transit)

Wise Library - Downtown Campus

Health Sciences Center Pylons

Erickson Alumni Center

WVU Coliseum

Dick Dlesk Stadium

Milan Puskar Stadium with fans on gold rush

Mountaineer Field at Milan Puskar Stadium

(1980 - Present)

Mountaineer Field

(1924 - 1979)

Wagener Field at Monongalia County Ballpark view from the outfield

Wagener Field at Monongalia Country Ballpark

Jerry West Statue

Needs additional permissions to use on product

Rodney "Hot Rod" Hundley Statue

Needs additional permissions to use on product

Traditions

Mountaineer Mantrip

WATCH HERE

The Mountaineer Mantrip is a nod to the state’s proud coal industry and heritage and begins when the team is dropped off approximately 2 hours and 20 minutes before kickoff at the corner of the WVU Medical Center and Don Nehlen Drive.

West Virginia fans are encouraged to line the path, which will take the team and coaching staff, led by head coach Neal Brown, between the blue and light blue lots and to the entrance of the Northeast gate at Milan Puskar Stadium.

The team is escorted by the Mountaineer mascot, the cheerleading squad and members of the Pride of West Virginia, the WVU marching band, on its route.

The Mantrip, named after the shuttle that typically transports miners down into an underground mine at the start of their shift, has become an annual tradition during home games at Milan Puskar Stadium.

Cue Country Roads

WATCH HERE

The song is also played after every home win and fans are encouraged to stay in the stands and join in singing “Country Roads.” The fan favorite theme song of West Virginia University, “Take Me Home Country Roads,” has been performed at every home football pregame show since 1972.

In 1980, John Denver performed his hit song during pregame festivities to a sold-out crowd of Mountaineer fans. His performance of “Country Roads” marked the dedication of Mountaineer Field and the first game for head coach Don Nehlen.

Roll Out the Carpet

WATCH HERE

One of college basketball’s great traditions was introduced by Fred Schaus at West Virginia University in 1955. It was during that time that Schaus and Mountaineer supporter Alex Mumford came up with the idea of rolling out an elaborate gold and blue carpet for the Mountaineer players to run out on during pregame warm ups. In addition, Mountaineer players warmed up with a special gold and blue painted basketball.

West Virginia University continued this tradition during the George King era until it was interrupted in the late 1960s. Former Mountaineer player Gale Catlett reintroduced the carpet when he returned to West Virginia as head coach in 1978, and it has since become the highlight of pregame introductions at the WVU Coliseum.

The Pride of West Virginia

The 330-plus member "Pride of West Virginia" has performed throughout the United States from nationally televised Bowl games to Presidential inaugurations. During the past twenty years, the WVU Band has performed before more than one million people and has traveled to several major U.S. cities including Jacksonville, FL; Atlanta, GA; Orlando, FL; Louisville, KY; Charlotte, NC; Nashville, TN; Tucson, AZ; Fort Lauderdale, FL; New York City, NY; New Orleans, LA; Pittsburgh, PA; Houston, TX; Washington, D.C.; El Paso, TX and Indianapolis, IN.
The WVU Marching Band is known for its high energy performances, outstanding musical arrangements, and exciting visual presentations.

Alma Mater

Alma, our Alma Mater, The home of Mountaineers Sing we of thy honor Everlasting through the years Alma, our Alma Mater, We pledge in song to you Hail, all hail! Our Alma Mater, West Virginia U.

Composed by Alumnus
Louis D. Corson, ‘37

Fight Songs/Chants

Hail West Virginia!

Let's give a rah for West Virginia And let us pledge to her anew, Others may be black or crimson, but for us it's Gold and Blue. Let all our troubles be forgotten, Let college spirit rule, We'll join and give our loyal efforts For the good of our old school.

It's West Virginia, It's West Virginia The Pride of every Mountaineer. Come on you old grads, join with us young lads, It's West Virginia now we cheer! Now is the time, boys, to make a big noise No matter what the people say, For there is naught to fear; the gang's all here, So hail to West Virginia, Hail

Words by alumnus Fred B. Deem ('15), Composition by alumni Earl Miller ('15) and Ed McWhorther ('16).

Fight, Mountaineers

Fight, fight, fight, fight, Mountaineers! We're here to cheer for you. Take that old ball down the field. We're putting our faith in you. Play that team right off its feet. You can't be beat we know. And when the game is through, We'll all cheer for you. West Virginia, West Virginia, rah!

Composed by Fuzzy Knight

Take Me Home Country Roads

The theme song for the state of West Virginia, Country Roads, has been performed at every home football pre-game show since 1972. The song is also played after every home victory and fans are encouraged to stay in the stands sing along with the team.

John Denver christened the new stadium when he performed Country Roads during the pre-game festivities before the Mountaineers faced Cincinnati in the 1980 season opener.

First Down Cheer

A tradition created by WVU students, the first down cheer is heard during home football games prior to the announcement of a first down. Mountaineer fans raise their hands and cheer in unison until the first down call is made. Following the call, the fans lift their arms up-and down three times, clap and then signal to the end zone chanting "first down."