Vision, Values & Playlists

It was a serendipitous moment. A playlist comprised of mostly feel-good songs from the ‘70s and ‘80s was rocking as the team started rolling in. It was the first retreat of our new division placing University Relations and Enrollment Management under one roof. As I went to stop the music, the classic beat of Bachman-Turner Overdrive’s “Takin’ Care of Business” came on. It seemed a fitting song to launch the day – so I let it play.

A few months ago, West Virginia University decided to move Enrollment Management to live under the same roof as University Relations. As the VP that now oversees both areas, I’ve spent the last few weeks thinking about how this merger-of-sorts can help us be more efficient, effective and most importantly – elevate our brand and bring in the class.

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