Marketing and Communications Plan Template
Goal:
Audiences:
- Primary:
- Secondary:
- Tertiary:
Strategy:
The strategy is the vision you want to achieve towards the goal.
- (first item)
Priorities:
- Primary:
- Secondary:
Marketing Tactics:
Tactics are how you accomplish the vision. What specific tools and channels you use to make this work.
Communication Tactics:
Timeline:
Be specific whenever possible. Associate a deadline with each tactic.
Measurements:
How will we determine if this was successful?