We build strategy into every marketing and communication plan to better define your audience and target your message. Just call us to help you better target your communications and improve efficiency and effectiveness.

Marketing Strategy

We will be happy to meet with you and develop strong communication and marketing plans. It’s important that we segment our audiences, customize our messages and adhere to our brand positioning. By working together, we can craft a cohesive plan that meets the University’s goals while accomplishing your individual unit’s needs.

Market Research

Oftentimes we can’t form strategy until we know what factors are influencing our audiences. We can work with you to help create surveys and other types of research to gather the data you need to make informed decisions.

Event/Sponsorship Branding

No matter where we take the West Virginia University brand, we must be sure it’s being delivered in a consistent way. This includes sponsorships or events that your area may participate in. We help ensure that your materials are in brand, as well as the message you’re delivering.


Staff

Ann Berry
Assistant Vice President for Marketing and  Outreach
304-293-9822
ann.berry@mail.wvu.edu
Marina Tower   

Tony Dobies   
Senior Director of Marketing
304-293-5510 
anthony.dobies@mail.wvu.edu 

2nd Floor Marina Tower

Joel Brown
Brand Specialist
304-293-0690
joel.brown@mail.wvu.edu
341 Marina Tower

Brent Bunner 
Senior Marketing Strategist  
304-293-4669 
bbunner@mail.wvu.edu 

2nd Floor Marina Tower 

Allyson Cannon   
Old Gold New Blue Director 
304-293-7685 
allyson.cannon@mail.wvu.edu 
3rd Floor Marina Tower

Carmen Congelio 
Marketing Specialist 
304-293-5510 
carmen.congelio@mail.wvu.edu
Marina Tower

Geoff Coyle
Senior Social Media Editor 
304-293-8031 
gcoyle@mail.wvu.edu
2nd Floor Marina Tower

Morgan Goff 
Social Media Specialist 
mrgoff@mail.wvu.edu 
304-293-5510
Marina Tower

Corissa Greer 
University Apartments Marketing Manager
304-293-2866
Corissa.greer@mail.wvu.edu
Marina Tower

Kevin Hart
Marketing Strategist
304-293-0561
kevin.hart@mail.wvu.edu
3rd Floor Marina Tower

Rickie Huffman 
Social Media Specialist 
rickie.huffman@mail.wvu.edu
2nd Floor Marina Tower

Donna Kasich 
Director of Marketing Research 
304-293-8500 
dmkasich@mail.wvu.edu

Katie Farmer
Communications Director and Marketing Strategist, Office of the Provost
304-293-1066
katie.longo@mail.wvu.edu
339 Marina Tower

Donna Kasich  
Director of Marketing Research  
304-293-8500  

dmkasich@mail.wvu.edu

Elaine McVay 
Director of Housing Marketing 
304-293-1902
elaine.mcvay@mail.wvu.edu
350 Marina Tower

Kallie Nealis
Social Media Specialist
kpnealis@mail.wvu.edu
304-293-3599
Marina Tower 

Erin Snedegar Newmeyer
Director of Communications and Marketing for Strategic Initiatives
304-293-5529
esnedega@mail.wvu.edu

Lynn Reinke
Senior Marketing Specialist
304-293-2684
lynn.reinke@mail.wvu.edu
2nd Floor Marina Tower

Dave Rogers 
Senior Administrative Assistant 
304-293-8020 
stephen.rogers@mail.wvu.edu 

347 Marina Tower 

Laura Spitznogle  
Advertising and Media Buyer
304-293-0562
laura.spitznogle@mail.wvu.edu
3rd Floor Marina Tower

Brandi Underwood 
Marketing Strategist  
304-293-3489 
brandi.underwood@mail.wvu.edu
Marina Tower

Danica Wilburn  
Director of Event Strategy
304-293-3489  
danica.wilburn@mail.wvu.edu
361 Marina Tower

Chris Young
Social Media Editor
christopher.young@mail.wvu.edu
2nd Floor Marina Tower