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Market Research

We gather information and produce insights to help you make better decisions regarding your marketing challenges.

Primary research is the pursuit of firsthand information which you can gain through focus groups, online surveys, one-on-one interviews, phone interviews, and more to gather fresh details on the challenges you face.

Our Work

Students in library

Market Research for WVU Libraries

Understanding their strengths and weaknesses allowed WVU Libraries to develop a plan for promoting their resources and strengthening engagement with students and faculty.

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Market Research on International Students

What drives international students to choose WVU? One-on-one interviews with undergraduate and graduate students helped us develop recruiting messages that resonate.

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Market Research on Veterans

Focus groups provided critical insight for the President’s Action Group for Veterans as they worked to improve the student experience for veterans.

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Market Research for WVU Davis College of Agriculture, Natural Resources and Design

Through surveys of alumni and current students, we helped the Davis College find relevant and meaningful ways to engage prospective students.

Read More: Market Research for WVU Davis College of Agriculture, Natural Resources and Design