The WVU Logo
The Flying WV with Signature
Our logotype consists of two elements: the flying WV logo mark, and the name, or signature, West Virginia University.
PMS 295 C
CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855
PMS 124 C
CMYK 0, 30, 100, 5
RGB 234, 170, 0
WEB #EAAA00
Logotype Usage
Our logotype may appear in four colors only: black, white, gold and blue.
This ensures that our logo remain timeless, and is always recognized as the West Virginia University logo.
Using the logo in a one color format is common, but only WVU’s blue or white is acceptable. Do not use our logo in all gold, or any other color.
Only the Flying WV should appear in old gold. The logo signature should not.
Clear Space
Maintaining ample clear space around the logo ensure that it remains legible, and doesn’t get lost within the composition.
Photos, text and graphic elements should never be placed within the pictured clear space.
Sizing
There is no maximum size limit, but use discretion when sizing the logo.
Never reproduce the logo at widths smaller than 1.5 inches.
When space is limited, the Flying WV is the preferred mark.
Logotype Misuses
Because our logotype appears across an endless range of communications, we’ve compiled a list of improper applications.
Adhering to these simple rules will continue to ensure that our logotype is recognizable to all audiences.
Do not substitute another typeface for West Virginia University.
Do not use the signature without the Flying WV.
Do not add type or graphic elements to the logotype.
Do not change the scale of the elements in the logotype.
Do not add drop shadows or other visual effects to the logotype.
Do not stretch, condense or change the dimensions of the logotype.
Do not put the logotype in a box or otherwise enclose by rules, outlines, shapes or color.
Do not change the colors of the logotype.
Do not place the two-color version of our logotype onto backgrounds that render it illegible.
Do not place the one-color version of our logotype onto backgrounds that render it illegible.