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The WVU Logo

The Flying WV with Signature

Our logotype consists of two elements: the flying WV logo mark, and the name, or signature, West Virginia University. 

Flying WV + WVU Signature breakdown

Download the WVU Logotype

PMS 295 C

CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855

PMS 124 C

CMYK 0, 30, 100, 5
RGB 234, 170, 0 

Logotype Usage

Our logotype may appear in four colors only: black, white, gold and blue. 

This ensures that our logo remain timeless, and is always recognized as the West Virginia University logo. 

Using the logo in a one color format is common, but only WVU’s blue or white is acceptable. Do not use our logo in all gold, or any other color. 

Only the Flying WV should appear in old gold. The logo signature should not.

Clear Space

Maintaining ample clear space around the logo ensure that it remains legible, and doesn’t get lost within the composition.

Photos, text and graphic elements should never be placed within the pictured clear space.

Graphic showing clearspace for logo.


There is no maximum size limit, but use discretion when sizing the logo.

Never reproduce the logo at widths smaller than 1.5 inches.

When space is limited, the Flying WV is the preferred mark.

Flying WV with Signature

Flying WV

Logotype Misuses

Because our logotype appears across an endless range of communications, we’ve compiled a list of improper applications. 

Adhering to these simple rules will continue to ensure that our logotype is recognizable to all audiences. 

WVU logo with wrong typeface

Do not substitute another typeface for West Virginia University.

WVU logo without the Flying WV

Do not use the signature without the Flying WV.

WVU logo with graphic element

Do not add type or graphic elements to the logotype.

WVU logo with Flying WV scaled

Do not change the scale of the elements in the logotype.

WVU logo with drop shadow

Do not add drop shadows or other visual effects to the logotype.

WVU logo squished

Do not stretch, condense or change the dimensions of the logotype.

WVU logo in a box

Do not put the logotype in a box or otherwise enclose by rules, outlines, shapes or color.

WVU logo with different colors

Do not change the colors of the logotype.

WVU logo on colored background that makes logo illegible

Do not place the two-color version of our logotype onto backgrounds that render it illegible.

WVU logo on busy background

Do not place the one-color version of our logotype onto backgrounds that render it illegible.

Map of WV showing Morgantown, Keyser, and Beckley locations

Our Locations