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Messaging Map (HTML Version)

Core Message

Relentless in our pursuit of solutions and discoveries that matter (what we offer)

Academic engagement and excellence (what we do)

  • Academic strengths in a broad range of disciplines, from STEM to arts and culture
  • Committed faculty, dedicated to mentorship and support
  • Unparalleled opportunities for student involvement in internships and research
  • Enhanced experience through learning communities and collaborations

World-changing innovation and research (what we deliver)

  • Leading the nation in fields we are uniquely prepared to address
  • Opportunities for collaborations across the university to tackle the pressing issues
  • Determined approach that leads to creative solutions
  • High-tech, innovative spaces for ideas, startups, and entrepreneurs at the LaunchLab

Economic and social engine for our state and beyond (why we matter)

  • Community and statewide initiatives that advance economic development and contribute to culture
  • Access through scholarships and specialized support for first-generation students
  • Partnerships with corporations and businesses through the Business Engagement Center
  • Upholding our land-grant mission

Create the ideas and opportunities that shape and advance our state, nation, and world (what they get)

Become character-driven, entrepreneurial leaders

  • Prepared, motivated, and confident in their knowledge and abilities
  • Lifelong learners and collaborators with strong social and communication skills
  • A network and community of members and supporters

Make a lasting impact in critical areas of expertise

  • Contribution through energy, water quality, rural health, and forensics and biometrics
  • Resilience to try new approaches, pushing for a better outcome
  • Practicality to envision the outcome

Enhance overall health and vitality of society

  • Community and statewide initiatives that advance economic development and contribute to culture
  • Opening doors to a stronger, brighter future
  • Stewards of the state’s economy and culture