Messaging Map (HTML Version)

Core Message

Relentless in our pursuit of solutions and discoveries that matter (what we offer)

Academic engagement and excellence (what we do)

• Academic strengths in a broad range of disciplines, from STEM to arts and culture
• Committed faculty, dedicated to mentorship and support
• Unparalleled opportunities for student involvement in internships and research
• Enhanced experience through learning communities and collaborations

World-changing innovation and research (what we deliver)

• Leading the nation in fields we are uniquely prepared to address
• Opportunities for collaborations across the university to tackle the pressing issues
• Determined approach that leads to creative solutions
• High-tech, innovative spaces for ideas, startups, and entrepreneurs at the LaunchLab

Economic and social engine for our state and beyond (why we matter)

• Community and statewide initiatives that advance economic development and contribute to culture
• Access through scholarships and specialized support for first-generation students
• Partnerships with corporations and businesses through the Business Engagement Center
• Upholding our land-grant mission

Create the ideas and opportunities that shape and advance our state, nation, and world (what they get)

Become character-driven, entrepreneurial leaders

• Prepared, motivated, and confident in their knowledge and abilities
• Lifelong learners and collaborators with strong social and communication skills
• A network and community of members and supporters

Make a lasting impact in critical areas of expertise

• Contribution through energy, water quality, rural health, and forensics and biometrics
• Resilience to try new approaches, pushing for a better outcome
• Practicality to envision the outcome

Enhance overall health and vitality of society

• Community and statewide initiatives that advance economic development and contribute to culture
• Opening doors to a stronger, brighter future
• Stewards of the state’s economy and culture