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All-Team Meeting | August 25, 2020

University Updates from Sharon Martin

  • Welcome to our newest team members!
  • Return to Campus
    • Testing / Dashboard
    • COVID-19 Education Module
    • Wellness Survey
    • Parties and Social Gatherings
    • Incident Command Center
    • Academics, Student Life
  • Continue to stress the messaging of:
    • Campus Safety
    • Personal Safety
    • Personal Accountability
  • Racial Equality Working Groups
    • President Gee formed five working groups in mid-June
      • University Policing, Black Student Leadership Development, Inclusive Campus, Campus and Community Partnerships, Academics
    • Waiting on a few groups for their final recommendations on initial steps
    • UREM has been working on next steps for a few of the teams

News Coverage Updates from April Kaull


Enrollment Updates from Kim McCarty

  • WVU Trends
    • First-time freshman quality remains strong as compared to last year.
    • Headcount is d own overall, but we maintained enrollm ent under the curve in AI 3 and 4.  These students graduate and retain well while not bringing down academic profile.
    • E nrolled students are currently at 4, 559. T hat number may increase going into the first day of classes with last minute admits and students registering in the next few days.
    • First-time transfer  numbers are following a similar tr end to first-time freshmen.   
  • National Trends
    • Students are rethinking how far they are willing to travel to attend an institution.
    • The sudden shut down of campuses in the spring has not been forgotten by students searching for colleges this fall.
    • There is a desire to be close to home in case anything will happen during their time at school.
    • Decision factors for choosing a college have shifted but been completely changed.
    • Students are less willing to travel overall.
    • If plane travel is required due to distance the impact is higher.
    • Schools will be refocusing recruitment efforts in their primary markets.
    • Areas of importance such as affordability and academic quality remain important decision drivers.
    • The academic environment changed and more students are looking at flexibility in delivery than before.
    • Students are considering how online instruction will impact their academic experience.
  • Admissions Changes
    • Test Optional Admissions have been adopted for the next year as a response to COVID 19.
    • Test optional applicants will be considered for merit aid and final program details are being developed.
    • Guided Pathways program in CLASS will be implemented this fall. This will eliminate pre-majors in CLASS.
  • Fall Communications
    • Encourage app emails
      • Application opened on August 1
    • Application fee waiver postcard 
      • Identified new populations to receive fee waivers.
    • Viewbook mailing 
    • Digital marketing plans
    • Many college fairs are going virtual for the fall.
    • Participated in a number of regional and national fairs virtually.
    • Additional virtual opportunities will be provided to students directly AUAs, Discover, Meet WVU, VC programing, etc.
  • Graduate Admissions (Update from Shelly Quance)
    • Graduate admissions is seeing continued growth in enrollment numbers.
    • Inbound marketing has contributed to the application growth and interest in WVU.
    • Welcome Erin Fields as a new program coordinator.
    • Target X application roll out is complete.
    • Transitioned School of Medicine away from a paper application  and are in the process of moving Dentistry to Target X.


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