All-Team Meeting | August 25, 2020

University Updates from Sharon Martin

University Policing, Black Student Leadership Development, Inclusive Campus, Campus and Community Partnerships, Academics

WVU’s Return to Campus plans have generated local, state, regional and national news attention

Our partnership with The Conversation continues to provide a national platform for WVU.

First-time freshman quality remains strong as compared to last year.
Headcount is d own overall, but we maintained enrollm ent under the curve in AI 3 and 4. These students graduate and retain well while not bringing down academic profile.
E nrolled students are currently at 4, 559. T hat number may increase going into the first day of classes with last minute admits and students registering in the next few days.
First-time transfer numbers are following a similar tr end to first-time freshmen.

Students are rethinking how far they are willing to travel to attend an institution.
The sudden shut down of campuses in the spring has not been forgotten by students searching for colleges this fall.
There is a desire to be close to home in case anything will happen during their time at school.
Decision factors for choosing a college have shifted but been completely changed.
Students are less willing to travel overall.
If plane travel is required due to distance the impact is higher.
Schools will be refocusing recruitment efforts in their primary markets.
Areas of importance such as affordability and academic quality remain important decision drivers.
The academic environment changed and more students are looking at flexibility in delivery than before.
Students are considering how online instruction will impact their academic experience.

Test Optional Admissions have been adopted for the next year as a response to COVID 19.
Test optional applicants will be considered for merit aid and final program details are being developed.
Guided Pathways program in CLASS will be implemented this fall. This will eliminate pre-majors in CLASS.

Viewbook mailing
Digital marketing plans
Many college fairs are going virtual for the fall.
Participated in a number of regional and national fairs virtually.
Additional virtual opportunities will be provided to students directly AUAs, Discover, Meet WVU, VC programing, etc.

Graduate admissions is seeing continued growth in enrollment numbers.
Inbound marketing has contributed to the application growth and interest in WVU.
Welcome Erin Fields as a new program coordinator.
Target X application roll out is complete.
Transitioned School of Medicine away from a paper application and are in the process of moving Dentistry to Target X.