WVU Medicine

WVU Medicine Logos

If you need a WVU Medicine logo, please do not attempt to recreate any logo in the WVU Medicine family. If you need assistance, please email the WVU Medicine Marketing office.  WVU Medicine logos may appear in full color or in all black, white or navy. All gold or any other color is not permitted.

Click to download WVU Medicine brand standards.

Professional Apparel (uniforms)

• Must use a WVU Medicine licensed company. Friends Gift Shop in Morgantown is available to place orders for WVU Medicine professional attire.
• White only for lab coats.
• Scrub colors will vary across the system hospital departments.
• Pullovers, fleeces, zip-ups, t-shirts, etc. should be navy, royal blue or versions of grey with navy being the preferred choice.
• Gold apparel is only allowed for those in the area of security and concierge services.
• Black apparel is not permitted.
• WVU Medicine is not permitted to use the Flying WV logo by itself or the Mountaineer mascot.
• Front should only have the WVU Medicine parent brand/logo on the left chest - WVU Medicine, any WVU Medicine Institute, WVU Medicine Cancer Center and any system or affiliate hospital. Department/specialty lockups are not permitted on the left chest.
• Front right chest can have the individual's name, terminal credential and department/specialty. If more than one speciality, break into two lines. There should be no faculty appointments on clinical apparel.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Apparel Non-uniforms and Casual T-shirts

• Must use a WVU Medicine licensed company.
• Apparel should be navy, royal blue or versions of grey. Navy is the preferred choice.
• Front should only have the WVU Medicine parent brand/logo on the left chest - WVU Medicine, any WVU Medicine Institute, WVU Medicine Cancer Center and any system or affiliate hospital. Department/specialty lockups are not permitted on the left chest.
• Back may include a creative and supportive design that meets WVU Medicine brand standards. It is recommended to email the WVU Medicine Marketing department for assistance with designs.
• Apparel sold to the public in gift shops needs to be navy, royal blue or versions of grey with navy being the preferred choice. The logo can be large on the front chest but not set up the same as employee uniforms. 
• If your product features co-branding or sponsorships, please see the Co-branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Promotional Products/Giveaways

• Must use a WVU Medicine licensed company.
• The WVU Medicine brand may be placed on various promotional items (non-apparel).
• Approved colors for giveaways are limited to navy, grey, white or gold.
• If your product features co-branding or sponsorships, please see the Co-branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Co-branding and Sponsorships

• If you plan to have sponsors for an event and are going to use their logo to acknowledge them, you must receive co-branding approval. All sponsorship and third-party logos must be approved. To avoid delays and before committing sponsorships, please check with the Brand and Trademark Licensing office.
• If the WVU Medicine mark will be the only logo recognized on the shirt or product a WVU Medicine licensee needs to be utilized and royalties will be applicable.
  
• If the WVU Medicine mark is one of several marks on the back of a shirt, the artwork for the shirt will need to be emailed to the WVU Brand and Trademark Licensing office for approval by the company producing the shirt. The artwork will be shared with WVU Medicine Marketing. WVU Medicine Marketing and WVU Brand and Trademark Licensing office will determine if the co-branding is approved and if the WVU Medicine logo is correct.
• The WVU Medicine logo should not appear alongside alcohol, weapons, drugs, or any business that could be a conflict of interest to WVU Medicine.
• Sponsorship and third-party logos cannot appear on the product if the product is being sold.

Unauthorized Use

Please note that any use of University marks that does not comply with the University's licensing and approval requirements is unauthorized and may violate Federal and/or state laws. The University reserves the right to take appropriate action when confronted with unauthorized use of its marks.