Guidelines for Apparel and Promotional Products

Royalties

Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate.

Royalty Exemptions

• Employee or student uniforms
• Uniforms for competition
• Promotional products that do not impact the retail marketplace

Logo Access

Please click this LINK to gain access to downloadable files for the Flying WV logo and logos for WVU Schools, Colleges and Departments. 

Schools, Colleges and Departments

• Must use a  WVU licensed company.
• Product color should be gold, navy, white or gray.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt and depict the school, college or department in a professional manner. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• See the bottom of the page for academic lab coat guidelines.
• Download  Schools, Colleges and Departments Brand Standards.

Camps, Outreach or Recruitment Events

• Must use a  WVU licensed company.
• Product color should be gold, navy, white or gray. Additional colors need to be approved by WVU Brand and Trademark Licensing.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted. Keep in mind the shirt will be worn outside of the event it is distributed at.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Academic Student Competitions

• Must use a  WVU licensed company.
• Product color should be gold, navy, white or gray.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship  section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Student Organizations

• Must use a  WVU licensed company.
• Product color should be gold, navy, white or gray. 
• Front must have WVU branding plus student organization name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, “West Virginia University”, “WVU”, “Mountaineer”, or “Mountaineers”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Initials may be used for nationally recognized student organizations.
• If the student organization does not want to include their student organization name, the design must meet the guidelines for schools, colleges and departments.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If a student organization is hosting an outreach, camp or recruitment event, they should follow the guidelines for Camps, Outreach, or Recruitment Events.
• If you are not a recognized student organization, you must provide the Brand and Trademark Licensing office the name and email of your WVU advisor.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• Download  Student Organizations Brand Standards.

Club Sports

• Must use a  WVU licensed company .
• Product color should be gold, navy, white or gray.
• Front should have WVU branding plus club sport name. Jerseys do not need to have the club sport name.
• WVU branding should be in Helvetica Neue font and may consist of the Flying WV, “West Virginia University”, “WVU”, “Mountaineer”, or “Mountaineers”. Verbiage should be placed below the Flying WV or to the right of the logo. Helvetica Neue typographical emphasis such as all capitalization, bold, heavy and italicized is acceptable.
  
• If the club sport is a varsity sport at WVU, the word “club” must be included with the sport name. For example, “men’s club soccer” or “club tennis” vs “hockey”.
  
• If the club sport does not want to include their club sport name on the design, the design must meet the guidelines for schools, colleges and departments.
  
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• Download  Club Sports Brand Standards.

Greek Organizations

• Must use a  WVU licensed company and a Greek licensed company.
• Product color should be gold, navy, white, gray or national chapter colors.
  
• Other than gold, navy, white or gray, product colors for chapter specific events may use an alternate color that is the national organization color, falls within the color family of the WVU brand colors or the alternate color palette. When using an alternate color, the color must be approved by the WVU Brand and Trademark Licensing office and the Center for Fraternal Values and Leadership.
  
• WVU marks should appear in white, navy or black if an alternate color is used.
  
• Front should have the WVU branding plus the Greek organization’s name.
• WVU branding should be in Helvetica Neue font and may consist of the Flying WV, “West Virginia University”, “WVU”, “Mountaineer”, or “Mountaineers”.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• All final designs must be approved by WVU Brand and Trademark Licensing and the Center for Fraternal Values and Leadership.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
  
• Download  Greek Life Brand Standards.

Alumni Chapters 

• Must use a  WVU licensed company.
• Product color should be gold, navy, white or gray.
• All designs need to include a WVU trademark. This helps brand and tie your chapter to the University.
• Front should have the WVU chapter mark or the Spirit mark with chapter name below. 
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• Use Helvetica Neue font.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• More information can be found on the WVU Alumni website under Leader Resources.
  
• Download  Alumni Chapter Brand Standards.

• Must use a  WVU licensed company.
• When applicable, gold, navy, white or gray should be used. Additional colors need to be approved by WVU Brand and Trademark Licensing.
• If it is necessary to use an alternate color, WVU marks must appear in white, navy or black.
• Front needs to incorporate WVU branding and can include a design/logo for the event. The event design/logo needs to have the events name and should include the group identifier.
  
• WVU marks should be separated from the event logo if it is a 3rd party, such as the Relay for Life.
• All graphics, designs and creative elements should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted. Keep in mind the shirt will be worn outside of the event it is distributed at.
  
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page. Please note partner logos may appear on the product but WVU marks should appear first.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Co-branding and Sponsorships

• If you plan to have sponsors for an event and are going to use their logo to acknowledge them, you must receive co-branding approval. All sponsorship and third-party logos must be approved. Before promising sponsorships, please check with the Brand and Trademark Licensing office.
• Co-branding and sponsorships may not conflict with University sponsors.
  
• Sponsorship and third-party logos cannot appear on the product if the product is being sold.
  
• If sponsorship logos will be on apparel, sponsorship logos need to be placed on the sleeve.
  
• If there are three or more sponsors, logos may appear on the back, but no WVU branding is permitted along with the sponsor logos, unless a WVU department is a sponsor. Sponsors should be in alphabetical order unless placement is based on level of sponsorship. If a WVU program is a sponsor, WVU logo should appear at the top, unless it isn’t appropriate based on sponsorship level.

Download  Academic Lab Coats

WVU Medicine Brand Standards