University Departments

When purchasing WVU branded products such as apparel, promotional products or banners, a WVU authorized licensee needs to be used.

Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Please click this  LINK to gain access to downloadable files for the Flying WV logo and logos for WVU Schools, Colleges and Departments.

Royalties

Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate. The standard royalty rate is 13%. Royalty exemptions are taken into consideration regarding employee or student uniforms, uniforms for competition and promotional products that do not impact the retail marketplace.

Branding Guidelines for Apparel and Promotional Products:

Schools, Colleges and Departments

• Must use a WVU licensed company.
• Product color should be gold, navy, white or gray.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt and depict the school, college or department in a professional manner. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• See the bottom of the page for academic lab coat guidelines.
• Download Schools, Colleges and Departments Brand Standards.

Alumni Chapters

• Must use a WVU licensed company.
• Product color should be gold, navy, white or gray.
• All designs need to include a WVU trademark. This helps brand and tie your chapter to the University.
• Front should have the WVU chapter mark or the Spirit mark with chapter name below. 
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• Use Helvetica Neue font.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
• More information can be found on the WVU Alumni website under Leader Resources.
• Download Alumni Chapter Brand Standards.

• Must use a WVU licensed company.
• Product color should be gold, navy, white or gray. Additional colors need to be approved by WVU Brand and Trademark Licensing.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted. Keep in mind the shirt will be worn outside of the event it is distributed at.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Products for Events - 5K, Relay for Life, etc.

• Must use a WVU licensed company.
• When applicable, gold, navy, white or gray should be used. Additional colors need to be approved by WVU Trademark Licensing.
• If it is necessary to use an alternate color, WVU marks must appear in white, navy or black.
• Front needs to incorporate WVU branding and can include a design/logo for the event. The event design/logo needs to have the events name and should include the group identifier.
  
• WVU marks should be separated from the event logo if it is a 3rd party, such as the Relay for Life.
• All graphics, designs and creative elements should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted. Keep in mind the shirt will be worn outside of the event it is distributed at.
  
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page. Please note partner logos may appear on the product but WVU marks should appear first.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).

Academic Student Competitions

• Must use a WVU licensed company.
• Product color should be gold, navy, white or gray.
• Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
• Back may include a creative design that meets branding standards.
• All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
• If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship  section at the bottom of the page.
• Design cannot use trademarks from other entities or derivatives of those marks.
• Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).