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West Virginia University Brand and Trademark Licensing protects the reputation and goodwill of West Virginia University through the control of the appearance of its name and indicia in the marketplace and elsewhere. We promote and advance West Virginia University by keeping its name and indicia in the public eye and through association with only quality goods and services. Revenue generated from the sale of licensed merchandise helps fund university marketing initiatives and provide support for WVU Athletic scholarships.

Partnership with CLC

In July 2008, WVU entered into a partnership with The Collegiate Licensing Company (CLC) to increase exposure in the marketplace and to help ensure the continued growth of all facets of WVU’s licensing program. CLC is a division of global sports and entertainment company IMG and is the nation’s leading collegiate trademark licensing and marketing company. CLC acts as WVU’s exclusive trademark licensing agent.

WVU Trademarks

WVU has registered trademarks with the United States Patent and Trademark Office (USPTO) and with the West Virginia Secretary of State’s Office. WVU’s protected trademarks are listed and displayed on the trademark licensing official logo sheet. As indicated on the logo sheet, any use of the WVU trademarks requires licensing approval from WVU and CLC.

For questions regarding the use of WVU trademarks, please contact us at or 304-293-4756.

Map of WV showing Morgantown, Keyser, and Beckley locations

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